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Flower Festival LV

 

Flower Festival LV

Identity | Website

 

Overview

This lovely Korean-owned flower shop has been around in Las Vegas for more than twenty years. The family felt the need to renew the look of their business to attract more local Korean customers while staying within their limited marketing capability.

 
 
 
 

 

Applications

The new logo and visual elements are implemented in various forms. I went with the soft-sell route by using a quote about roses as the main attraction instead of discount or service.

 
 
 
 

 

Website

STRATEGY
The family want the website to show their products and customer reviews to attract and convert visitors to customers. Unfortunately, online order was not a viable option as the family prefers in-person or phone orders.

EXECUTION

  • Because customers cannot place orders on the website, the shop’s phone number is displayed both at the top and bottom of the site.
  • Featuring their best flower arrangements and categorizing them by occasions allow people to quickly find what they are looking for.
  • Share their good reviews from Yelp and Facebook to show credibility and professionalism.
  • Collect and display customer-generated photos to share more arrangements with ease.